Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should insight agencies stray into product development or other areas of potential income generation? What lessons can we learn from encouraging an entrepreneurial mindset in our teams?
Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time.
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the patient journey for different types of diagnoses and has proven efficacy in both HPV clearance, as well as the treatment and prevention of HPV-induced lesions. The company acquired the new product for launch in Italy. The plan was to distribute it through the existing sales force for other women's health products. The company believed that the product had a high potential for sales and the goal of the insights project was to support the launch with a view to maximize the sales potential of the product. The insights aimed at informing the launch strategy and tactics.
The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.
We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers' memory.
We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumersâ memory.
The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first phase of life on the shop shelf. The ensuring investigation threw up some surprises, but more importantly brought forth simple tenets that can instruct new launches to higher probability of enduring success, The passage to a winning, sustainable innovation has two critical stage gates incumbent in it: getting the innovation rights (pre-launch) and getting it through (once on the shelf). We examined both via frameworks created for the purpose and developed a guide for marketers wishing to maximize their chances in the marketplace.