What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research technology) hold the potential to change all that.What's in it for me?Join us for a complimentary webinar with two industry experts who present new tech-driven ?continuous discovery? approaches ? making ongoing research programs faster, better, more integrated, and more insightful. They will share:How to turn one-shot projects into elements of continuous research programsTips for building hyper-engaged online communitiesStrategies for getting actionable insights fasterApproaches to combining multiple research/analysis tools into a comprehensive and collaborative insights platformThey will also present a company case study using restech-driven continuous discovery to collect insights 200% faster while increasing community engagement by 55%.Who is this for?All those interested in ResTech and how it can change your own approach to research
A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied in every business decision. Despite there being an abundance of information available to business managers, more often than not they take decisions based on intuition or gut feeling, due to lack of time or skills to process relevant information. This means valuable insights from research & data fail to steer the decisions they were created for.In this session, we?ll learn how we can overcome this challenge by using software as an enabler, with essential insights capabilities. This way research, insights & intelligence teams can scale their research & analysis skills across the organization, engaging the business to always make better, insights-driven decisions.Key takeaways:The essential insights capabilities required for insights-driven decisions at scaleHow technology can build an effective relationship between knowledge experts and the businessExamples from leading brands on how they make insights-driven decisions a reality
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for strategy and optimizations.The new 100% digital version has been developed to enable eTrack® to be run totally over digital platforms and has been a huge success over the past months when face-to-face research wasn't possible.Clients who have tried it are convinced that digital takes this quant-qual pre-testing tool to the next level!In this webinar you will learn:- eTrack® overview: what it is, how it works- key deliverables and benefits- real-life case studies clearly showing the impact on clientsThe session will be lead by Sven Arn, co-owner, and Managing director of Happy Thinking People.
Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilizing a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilising a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
In this talk, Katya will explain what AI and augmented intelligence is (and is not) and highlights the value it creates in the new digital age using concrete examples. She'll demonstrate that AI tools became explainable and accessible to business users. You can judge yourself whether it's time to employ them in your strategic arsenal to bring your brands and business to the next level. It takes a village to change the culture, and explainable and collaborative augmented intelligence might just be the tool to make collective conversations of your enterprise data-driven.
Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI to help address these business questions. It specifically demonstrates the use case of optimizing a creative by providing inputs to help improve its chances of success. This is done with insights related to branding, using Intel's 'past research data' and computer vision/audition algorithms and machine learning technologies in the Course5 Research Suite.