This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for strategy and optimizations.The new 100% digital version has been developed to enable eTrack® to be run totally over digital platforms and has been a huge success over the past months when face-to-face research wasn't possible.Clients who have tried it are convinced that digital takes this quant-qual pre-testing tool to the next level!In this webinar you will learn:- eTrack® overview: what it is, how it works- key deliverables and benefits- real-life case studies clearly showing the impact on clientsThe session will be lead by Sven Arn, co-owner, and Managing director of Happy Thinking People.
Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilizing a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilising a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
In this talk, Katya will explain what AI and augmented intelligence is (and is not) and highlights the value it creates in the new digital age using concrete examples. She'll demonstrate that AI tools became explainable and accessible to business users. You can judge yourself whether it's time to employ them in your strategic arsenal to bring your brands and business to the next level. It takes a village to change the culture, and explainable and collaborative augmented intelligence might just be the tool to make collective conversations of your enterprise data-driven.
Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI to help address these business questions. It specifically demonstrates the use case of optimizing a creative by providing inputs to help improve its chances of success. This is done with insights related to branding, using Intel's 'past research data' and computer vision/audition algorithms and machine learning technologies in the Course5 Research Suite.
Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.