Solving the problem of climate change was going to need more than a quick survey.
Solving the problem of climate change was going to need more than a quick survey.
The Talent Contest: ESOMAR Research Effectiveness Award Finalist.
In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.
In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.
This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social scientists in New Zealand have discovered that in some respects the Code has been written specifically for quantitative research and is not appropriate for some qualitative situations. Some specific issues are described, examples are given and appropriate actions are suggested.
This paper is about the growing marketing orientation of a certain sector of the market for personal financial services in New Zealand, the life insurance sector; and especially about the marketing orientation of a particular life insurance company. It comments on the nature of the events which have lead this hitherto 'production' oriented company, operating within a traditionally conservative industry, to cast off its introspective attitude to the marketplace and to adopt an aggressive consumer-sympathetic strategy, virtually overnight. This paper comments on the demands that such a transition places on internal and external marketing information systems in satisfying an almost insatiable desire to be 'close to the customer'. Customer is defined here in broad rather than specific terms.
Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television monitoring into a common data base, and the availability of immediate access to this data with very flexible specifications through the on-line system. The system now forms an integral part of the daily operation of most major advertising agencies and has resulted in substantial improvements in media planning and advertising effectiveness.