Tag: "Online Advertising"

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Research papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: OMD Group
Date: June 1, 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry

Research papers

What makes people like, and click on, an Internet banner

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: IPSOS
Date: June 1, 2001
Authors: Mohamed Saber Chtourou, François Guérin

Research papers

Measuring the brand effects of banner advertising campaigns

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Lars Bergkvist, Marcus Friström, Jonas Melander

Research papers

Evaluating the use of banner advertising in strengthening brand relationship

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Kartikeya Kompella

Research papers

Caught in the web

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Craig T. Gugel

Research papers

Brand building in the new frontier

Catalogue: Latin America 2001
Company: Kantar
Date: May 1, 2001
Authors: Fabian Hernandez, Susan Blank

Research papers

Net effects

Catalogue: ESOMAR Net Effects 1999
Date: February 21, 1999
Author: David Pring