What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an adequate way to collect the level of insights they needed, WGU began searching for a new research approach that would better fit into the busy lives of their students and alumni and better align with the online experience their University provides.After evaluating a variety of online qualitative research tools, Recollective was selected based on the wide variety of Task Types, the flexibility in programming, and the data analysis tools available within the platform that were not available on the other comparable platforms they were considering. This ultimately led them to better connect with their students and uncover richer insights.What's in it for me?Join us during this session to learn more about:WGU?s process in determining which type of research approach was the right fit for themWhy WGU chose Recollective as their new tool for online researchHow this new research method better aligned with the University?s flexible learning environmentThe challenges WGU encountered when transitioning their offline research to online and how they overcame them.How insights gathered impacted University initiatives moving forwardHow using an online qualitative tool, like Recollective, can help you as a researcher reimagine your approach to research. Who is this for?Everyone and anyone looking to approach their research differently have questions about transitioning their offline research online or is looking to learn from the experience of others.
Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages including flexibility and speed to market, cost efficiencies and the ability to maximize participant reach. Above and beyond these advantages, a significant element that researchers should consider is the environment in which online research can create and how it can be leveraged to enable participants to open up more and ultimately share greater insights into a wide variety of topics, including those sensitive in nature. In this upcoming session, Laura Pulito, VP of Research Services at Recollective, will share her expertise when it comes to the idea of this type of environment and the role it plays in qualitative research to showcase how researchers can build trust with their participants and create a safe space to share. Topics we?ll cover include: Understanding the current qual landscape and the accelerated shift to online researchConsiderations for researchers on how to be more intentional with their approaches and methodologiesDiscover the importance of building trust with participants and how to do soActionable tips to creating a comfortable online research environment
Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches. Topics will include: - Technological, cultural and business trends impacting market research;- Agile research as an emerging methodology;- The growth of mobile ethnographies and online focus groups.
This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for developing innovative spaces, interaction, and it is especially useful for studies covering unconventional topics. In addition, it offers a high level of flexibility for segments difficult to recruit in face to face sessions.
At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with both asynchronous (bulletin board) and synchronous (chat style) online groups. These groups, comprised of both patients and physicians, discussed the impact of consumer-targeted medical and health information on the physician-patient relationship. The findings from this case study match SMC's anecdotal experiences with face-to-face and online qualitative research and Itracks customer feedback about online studies, as well as the findings from the few other existing comparative studies.
This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common instances where Internet-based approaches are not just feasible but preferable when compared with traditional face-to-face approaches.