What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for me?We will discuss:what 50 years of learnings have taught us about shopper behavior ways in which the disruptive forces of technology have underpinned Behaviorally?s transformation into a digital-first playerthe capabilities that will differentiate Behaviorally, and others who create and deliver value through insights, for the next 50 yearsWho is this for?All those interested in shopper behaviour and building a digital first agency
Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers think about your product or service. Moreover, this external data source enables you to benchmark yourself against your competitors, providing a holistic picture of the market.In this webinar, you will:Learn how the German retailer Tegut leverages Google Map Reviews to understand what customers think about their in-store experienceGet hands-on guidance on how to obtain online reviews for your product and competitorsHear best-practices on how to analyze open-ended reviews and how to combine the results with NPS surveysLearn how to deal with multi-lingual reviewsUnderstand caveats when working with online reviews such as how to detect trolls
What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into data quality in online survey samples and what factors lead to bias in survey estimates.You will learn about different methods for adjusting samples to reduce bias and the kinds of benchmarks that are needed for these methods to succeed. Andrew will also cover strategies that can be used when no reliable benchmarks exist.
With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a unique potential for optimizing all touchpoints in the path to purchase- be they online or offline. This holds especially true for companies who until now relied on in-person research. How do you adjust your omnichannel strategy to plan for the unexpected but not back down on the quality of insights? Join Jonathan Asher and young research experts from EyeSee in discussing cutting-edge online research environments- and how to use them for making consumer-centric decisions:-How we help clients who are unsure about taking a leap with a new behavioral methodology that will add value to their research toolkit;-Why the new generation of rookie researchers might have an unexpected edge over experts in solving research problems, and how to nurture innovation in-house;-Why social media best practice studies and e-commerce researches are the bread and butter of 2021;-How new shopper touchpoints, such as click & collect or curbside pickups, can be recreated in virtual contexts.
The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players, potentially holding their own political agenda. On the other hand, objective accounts are also challenged by the difficulties in getting true responses in a context of citizens fearful of sharing their opinions to an interviewer by using any traditional fielding approach. To overcome these limitations, three independent research agencies, Fine Research, Reckner Healthcare and Toluna, joined efforts by putting together their HCPs (Fine/Reckner) and general population (Toluna) panels in a pro bono initiative to provide Save The Children with unbiased information that will help them improve the delivery of their projects at the country's borders.
Q&A Session, Humanising the digital.
In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and audible context, revealing profound insights on the way people leverage technology and online platforms to get closer to their friends during these difficult times.3 takeaways: - The successful building blocks of online and digital-only friendships on Roblox and beyond- Differences between real-life vs. online friendships- How the Roblox community has come together during the quarantine and the new, emerging behaviors that we expect to become part of the gaming community's fabric moving forward into the future- A fresh and effective way of capturing in-the-moment insights from thousands of gamers leveraging mobile messaging-based technology and approaches.
Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches. Topics will include: - Technological, cultural and business trends impacting market research;- Agile research as an emerging methodology;- The growth of mobile ethnographies and online focus groups.
Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilizing a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.