Tag: "Operational Research"

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Research papers

Operations research and marketing

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Nicolas Steinberg

Research papers

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: P. H. Perrot-Desnoixs

Research papers

General Comment (Group no.1)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: John Davis

Research papers

General Comment (Group no. 3)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Friedrich Wendt

Research papers

Conclusions

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Henk L. Bos

Research papers

The problems of operative market survey systems

Catalogue: The European Marketing Research Review 1968
Date: August 1, 1968
Author: Ruth Weichsel

Research papers

Operational research, market research and advertising

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Bernard Warner

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Operational research, market research and advertising

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Bernard Warner

Research papers

A review of market research developments in the United Kingdom during the year 1963/64

Catalogue: ESOMAR Yearbook 1964-1965
Date: June 15, 1965
Author: Lorne James Rothman

Research papers

Some applications of operational research to the problem of advertising

Catalogue: ESOMAR Yearbook 1963-1964
Date: June 15, 1964
Author: David Lowe-Watson