Tag: "Opinion Leaders"

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Magazines

Research World (February 2001)

Catalogue: Research World 2001
Date: February 1, 2001
Author: ESOMAR B.V.

Research papers

Do what your doctor tells you!

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Authors: Robert C. Blake, James J. Ryan

Research papers

The opinion leader concept in agriculture

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Company: BVA Group
Date: June 15, 1985
Author: Jean Pierre Ville

Research papers

The mini parliament technique (German)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Klaus-Christian Kleinpeld, Claus Merbold

Research papers

The mini parliament technique

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Klaus-Christian Kleinpeld, Claus Merbold

Research papers

Identifying opinion leaders (German)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1985
Author: Elisabeth Noelle-Neumann

Research papers

Identifying opinion leaders

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1985
Author: Elisabeth Noelle-Neumann

Case studies

The role of innovators in the diffusion of style process

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Coskun Samli, John C. Rogers

Research papers

The diffusion of fashion innovations among U.S. college students

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Steven A. Baumgarten

Research papers

Is opinion leader and opinion follower identical person?

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Arthur Graham

Research papers

Word of mouth and media (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Berend H. Feddersen

Research papers

Word of mouth and media

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Berend H. Feddersen