Tag: "Organisational Culture"

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Research papers

Marketing beyond instincts

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Johnson & Johnson, machineVantage
Date: November 2, 2020
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Videos

From customer satisfaction to customer experience

Catalogue: Latin America 2020 - Insights Festival
Companies: Brain Brand Strategy, Banco do Brasil
Date: October 19, 2020
Authors: Flavia Lage, Karen Russi

Research papers

From customer satisfaction to customer experience

Catalogue: Latin America 2020 - Insights Festival
Companies: Brain Brand Strategy, Banco do Brasil
Date: October 19, 2020
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi

Videos

From change management to change leadership

Catalogue: Insights Festival 2020
Company: Mars Wrigley
Date: September 16, 2020
Author: Michelle Gansle

Research papers

From change management to change leadership

Catalogue: Insights Festival 2020
Company: Mars Wrigley
Date: September 15, 2020
Author: Michelle Gansle

Research papers

Post-truth insights: Driving business impact

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Company: IPSOS
Date: November 11, 2018
Authors: Redhecka Roy, Sunita Venkataraman

Videos

Post-truth insights

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Company: IPSOS
Date: November 11, 2018
Authors: Redhecka Roy, Sunita Venkataraman

Magazines

Revue Française du Marketing (Octobre 2009)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: October 1, 2009
Author: ADETEM

Magazines

Revue Française du Marketing 2001 (N. 182)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2001
Author: ADETEM

Research papers

How the technological orientation of commercial research organizations relates to measures of business success

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Date: September 1, 2000
Author: William MacElroy

Research papers

Organisational culture and marketing efficiency

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Ulli Arnold, Andras Bauer

Research papers

The shoemaker's children always have the poorest shoes

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Alan F.C. Leighton