In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact of our insights;- The bottom-line impact to Japanese business.
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem and not as an external truth. This paper shares the journey of how we got there.
This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem and not as an external truth. This paper shares the journey of how we got there.
This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption of new technologies. In general, results show that the marketing research industry conforms to the majority of hypothesized relationships between the adoption of technology and environments thought to foster such activities. There exists a positive relationship between firms more likely to adopt technology and various measures of success.
This paper discusses the significance of various theoretical and methodological approaches to the concept of organisational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staffs function as a link between the cultures within and outside of the organisation. The currently popular view of organisational culture as a new management tool is criticised; it is shown that the assumptions which underly this research practice do not meet scientific standards. The reason for this is that culture is assumed to be different for every organisation; this would imply that cross-organisational and even cross-situational comparisons could not be made and results could never be generalised. Alternative methodological approaches are discussed with respect to their practicability in todays markets.
This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar discussing and illustrating some of the more detailed aspects of the marketing of market research.