This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at their surroundings, what impact comfort or discomfort of expression can cause to brands, how significant the understanding of introverts is in qualitative research, how this understanding can be beneficial for marketers in connecting with larger audience and crating powerful brands. The second section discusses the requisites including research design, findings, approach techniques and the implications for future research. A simpler pathway to understand this relatively silent but very powerful consumer segment.
The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages of development of the child aged seven and up will be introduced, and which oriented the selection of the procedures and stimuli used in gathering the data. In the second part, the techniques which were utilised will be presented, illustrated by the study's findings concerning the child's perception in relation to family, life and society, and his/her inter-relationship with the age, sex, social class and place of dwelling variables.
The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages of development of the child aged seven and up will be introduced, and which oriented the selection of the procedures and stimuli used in gathering the data. In the second part, the techniques which were utilised will be presented, illustrated by the study's findings concerning the child's perception in relation to family, life and society, and his/her inter-relationship with the age, sex, social class and place of dwelling variables.
This paper discusses the measurement of perception and motivation, concentrating on two techniques used for this measurement task. Factor analysis has traditionally been used for the measurement of perception and motivation, while correspondence analysis has become increasingly popular in recent years. This paper contrasts the implications of using these techniques, using case studies to illustrate their strengths and weaknesses. In addition to the discussion on the measurement of perception and motivation, the paper addresses the problem of identification of submarkets within markets. The identification of these sub-markets and the analytical implications thereof are fully discussed, again using correspondence analysis and factor analysis to support the discussion.