This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a B2B scenario (logistical services industry) in Asia Pacific. The paper also demonstrates, using a combination of research techniques, the importance of taking into account the interaction of price with brand, looking at pricing in the overall scheme of other factors, linking findings from different studies and linkage of research findings to the customer's database helps in the identification and implementation of an appropriate pricing policy, not to mention the usefulness of a common framework across countries in a region and across continents, thereby maintaining consistency.
This study, the first of its kind in the area, provides a model and basis for future studies in order to monitor changes in the moral and social values system overtime, and gives a useful tool for institutions to assess their current policies in the light of value, beliefs and behavioral characteristics of the public with which they are most intimately concerned and to adopt the relevant aspects of their policy accordingly.
This paper sets a series of large scale Housing surveys commissioned by the Department of the Environment (DOE) between 1977-1979 against the background of a developing national housing policy. It focusses on the particular character and role of the third phase of the sequence, the rationale for it and the aspects of national policy formation it is intended to support.
The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step forward in town planning. Critics thought that the flexibility of the Plan was its major strength - clearly it is not possible to identify the dominant and minority life styles for which a city should be catering over the next century. The Plan permits many changes to take place in the built form in response to changing economic and social conditions.
The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of collective consumption on the size of demand, growth in savings, increase of demand and the shaping of market equilibrium. Analysing these problems from the macroeconomic point of view, the author forms a thesis of a possible inflationary effect of collective consumption. In the further part of the paper the author analyses the influence of development of collective consumption on changes in the commodity structure of demand, and in demand of particular social groups. The paper presents also preliminary results of researches conducted in this field. Finally the author points at the inevitable development of social consumption and at the indispensable directions of researches and changes in marketing strategy and policy in this field.
The procedure described in this paper shows one way of dealing with an intricate system as well as giving preliminary ideas of the development of population control. In this paper I shall describe some of the first steps in this scheme and show how a theory of conditions of population policies can be developed through the analysis of secondary data.
This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act, the GLC is a strategic authority for planning, transport and housing. The themes of behaviour, consumer preferences and participation in planning are illustrated in a number of studies carried out in Greater London and explicitly linked to the relationships between policy needs and research design and the influence of research results on policy formulation.
From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : - the role the producer assigns or wants to assign to the distributor; - the distributor's own perception of his role; - the distributorâs expectations. The paper will present: 1. The original relationship between Tournus and distributors, from the results of a survey carried out in 1969; 2. The applications of this survey, which have led to the organization of specific sales policies and strategies for each type of distributor network (large stores, chain stores, cooperatives, voluntary chains, etc), based on classification of household goods distributors. Each of these policies was accompanied by the definition, for each type of distributor, of a range of products, an invoicing scale, a set of services and canvassing method specific to that type. The consequences of these policies, particularly on the creation of new products and internal organization. Finally, defining of a development policy based on a prospective survey carried out in 1970, the aim of which was to organize the sales force and sales strategies in the light of estimated development of the distribution of household goods in the next five years. This work allowed the creation of new products to be orientated. It further more modified the relationship between producer and distributor, with the introduction of "partner" contracts signed between certain selected distributors and Tournus.
From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : - the role the producer assigns or wants to assign to the distributor; - the distributor's own perception of his role; - the distributorâs expectations. The paper will present : 1. The original relationship between Tournus and distributors, from the results of a survey carried out in 1969; 2. The applications of this survey, which have led to the organization of specific sales policies and strategies for each type of distributor network (large stores, chain stores, cooperatives, voluntary chains, etc), based on classification of household goods distributors. Each of these policies was accompanied by the definition, for each type of distributor, of a range of products, an invoicing scale, a set of services and canvassing method specific to that type. The consequences of these policies, particularly on the creation of new products and internal organization. Finally, defining of a development policy based on a prospective survey carried out in 1970, the aim of which was to organize the sales force and sales strategies in the light of estimated development of the distribution of household goods in the next five years. This work allowed the creation of new products to be orientated. It further more modified the relationship between producer and distributor, with the introduction of "partner" contracts signed between certain selected distributors and Tournus.
Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but hopefully a useful contribution has been made. This paper discusses some of the problems involved and some of the techniques available and describes a large research study undertaken for The Times and the Sunday Times, with examples of some of the results which were of editorial use.
Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner, decisions and actions.