Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law, as well as tips on what you can do to get started on compliance.
Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.
Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.
In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has developed Mobile Trend: a valuable tool that, through a continuous tracking panel, investigates users' habits and behaviours, carrier attractiveness, device evaluation and purchase decision attributes, as well as drivers delivered as a decision ranking tree, in order to aid and orient mobile segment enterprises in their portfolio construction. This is supported by recent and relevant information that leads to the understanding of the Brazilian consumer's preferences, behaviour and trends. In a nutshell, Mobile Trend is a panel that enables fundamental decision- making based on a consumer-centric approach. The questionnaire was designed to focus on the habits of users. The goal of the research is not only to monitor the ownership of a particular brand or model, but also the solutions to needs users are seeking when choosing the devices they have. At first, the online questionnaire was applied to analyze the declared general habits and for the next waves, the real accesses will be measured in order to allow for a better detailing of the usage. The behavioural and geolocation learnings are being analyzed and will be shown at 2019 ESOMAR Congress.
A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.
This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied to non-structured data, we have managed to classify instantaneously the type of comment, the subject and the sentiment. In this way, it is possible to prioritize the most critical items, identify points for improvement and analyze the feasibility of the suggestions offered by our customers.
Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to reveal the nature of engagement and the role of digital and technology in women's lives and to disclose the paradoxes of the digital and technology consumption within LUXURY and FAVELA's universes. What are the differences and similarities among these worlds? Somehow, do they collide?
Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to understand where, how and when Millennials are interacting online. Along with internal Facebook data, we attempted to understand their behaviour within Latin American Countries (Argentina, Colombia and Mexico).
This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth market: MTV, Coca-Cola, Nike, and McDonaldâs. This paper shows how youth segments from Latin America perceive the culture and personality of global brands by means of very similar visual and sensorial codes. In other words, it is as if the visions that those brands have planted in young consumersâ minds still remain! The reference to Paul Simonâs song illustrates how the echo of these brands is silently reflected in the universes of these consumers.