Resources Library by ANA

Implementing automation in LATAM (Spanish)

Catalogue: Latin America 2019

Companies: PepsiCo, ZappiStore

Date: April 9, 2019

Authors: Fabio Paiva, Gabriel Velez

Implementing automation in LATAM

Catalogue: Latin America 2019

Company: PepsiCo

Date: April 7, 2019

Authors: Gabriel Velez, Fabio Paiva

Transformational strategy

Catalogue: Asia Pacific 2016: Get Connected!

Date: May 19, 2016

Author: Steve Tighe

How different media channels change their positioning in a context of crisis

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Date: June 18, 2003

Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll

Ya Sheikh, let me sell you a camel

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Date: October 28, 2001

Authors: Dipen Mehta, Daksha Desai

A method for evaluating the importance of perceived attributes

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Date: June 15, 1998

Authors: Daniel Bachelet, Joseph Lion

Key competitive differentiators

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Date: June 15, 1995

Author: Renée Love

Understanding brand success

Catalogue: Seminar 1994: Building Successful Brands

Date: June 15, 1994

Authors: John Baker, Tony Camp, Len J. Marchant

Team based brand building

Catalogue: Seminar 1994: Building Successful Brands

Date: June 15, 1994

Authors: Leslie de Chernatony, Roger Took

Brand transfer

Catalogue: Seminar 1994: Building Successful Brands

Date: June 15, 1994

Authors: Ian D. Greig, Ray Poynter

Product development and (re)positioning

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Company: SKIM

Date: June 1, 1994

Authors: Eric Meinardt, Dirk Huisman

Research contribution to brand positioning

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Date: January 1, 1994

Author: Roger Hawa