Tag: "Poster"

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Research papers

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Kate Lynch

Research papers

Poster research: From cover and frequency to effectiveness

Catalogue: Seminar 1988: Media And Media Research
Company: DOXA
Date: June 15, 1988
Author: Maria Teresa Crisci

Research papers

Characteristics of the poster audience in Great Britain

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Authors: Pym Cornish, Richard Windle

Research papers

A new method for the measurement of the effectiveness of poster campaigns

Catalogue: Seminar 1986: New Developments In Media Research
Company: NIPO
Date: June 15, 1986
Author: Theo Hess

Research papers

The influence of poster size on recognition scores

Catalogue: Seminar 1982: Improving Media Research
Company: INFO GmbH Markt- und Meinungsforschung
Date: June 15, 1982
Author: Hubert Kucera

Research papers

Posters

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Authors: Don Leach, Michael St. C. Hannah

Research papers

The poster and children

Catalogue: Seminar 1978: Researching Children
Date: October 1, 1978
Authors: Sylvie Nordman, Glen Smith

Research papers

Values for money

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Gallup International Association
Date: September 1, 1978
Author: Norman L. Webb

Research papers

Transforming poster sites into a measurable advertising medium

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: David T. Bottomley

Research reports

Qualitative research on Corona posters

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 8, 1972
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Park Drive Plain advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1971
Author: CRAM/Peter Cooper Archive

Research papers

An experiment of copy-testing for posters (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Nicolas Lebeuf