Why we have entered a New Strange and not New Normal and how to thrive in this New World.
We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the race stands, what seems to be the central issues, and how it's all likely to turn out.
There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their online behaviour and social media conversations. In this paper, three studies that address this millennial market research effect are presented: one looking at the entertainment industry, a second looking at consumer technology, and a third that assesses consumer packaged goods purchases. The first study demonstrates the effect, while the remaining two studies address possible reasons for the effect, including increased desirability effects among the "digitally native". The implications for brand tracking are discussed in detail.
There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their online behaviour and social media conversations. In this paper, three studies that address this millennial market research effect are presented: one looking at the entertainment industry, a second looking at consumer technology, and a third that assesses consumer packaged goods purchases. The first study demonstrates the effect, while the remaining two studies address possible reasons for the effect, including increased desirability effects among the "digitally native". The implications for brand tracking are discussed in detail.
20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. Theres something for everyone in this piece as the 20 predictions are applicable to a range of industry stakeholders. The content is fun, innovative and radical; and it aims to shock, amaze and spark discussion. Each theory has evidence and rationale which underpins it, but equally, each one has a degree of speculation and innovation. Its not designed to tell you things that you know, its designed to tell you things that you never thought would happen!
Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and the environment in which the product is consumed. Where is sensory and consumer research now, and where is it heading? Dr. Meiselman will describe the present and predict the future on issues including Health and Wellness, Moving into the Real World, Trained and Consumer Panels, Number of People in Samples, Measures Beyond Liking, Ritual and Habit, and Cross Cultural Measurement Issues. If you knew sensory research 20 years ago, you won't recognise the new sensory and consumer research today.
What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?
20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. Theres something for everyone in this piece as the 20 predictions are applicable to a range of industry stakeholders. The content is fun, innovative and radical; and it aims to shock, amaze and spark discussion. Each theory has evidence and rationale which underpins it, but equally, each one has a degree of speculation and innovation. Its not designed to tell you things that you know, its designed to tell you things that you never thought would happen!
Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?
Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.