Tag: "Preference Mapping"

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Research papers

Preference maps from paired data

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Product Perceptions Ltd.
Date: December 1, 1996
Authors: Dominic Buck, Keith Greenhoff

Research papers

Multi-dimensional preference analysis

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Author: Berend Wierenga

Research reports

Guinness competitive advertising evaluation

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 3, 1974
Author: CRAM/Peter Cooper Archive

Research papers

The study of preferences in market research

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Jack G. Field