There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this aphorism in the context of volume forecasting for ecommerce launches, looked at in the specific context of a vitamin and mineral supplement launch.
Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should insight agencies stray into product development or other areas of potential income generation? What lessons can we learn from encouraging an entrepreneurial mindset in our teams?
The key to maximizing market research's value in the age of data science.
The key to maximizing market research's value in the age of data science.
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we do.
There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB InBev and Keurig joint venture, adopted a launch-and-learn strategy to bring their new-to-world Home Bar system to market. Realizing that there is only value in a test market strategy if you allow real consumer insights to fuel the fire at every stage, Drinkworks partnered with AMC Global (a leader in new product launch research), to create a best-in-class research plan for the Drinkworks Home Bar launch.
Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the patient journey for different types of diagnoses and has proven efficacy in both HPV clearance, as well as the treatment and prevention of HPV-induced lesions. The company acquired the new product for launch in Italy. The plan was to distribute it through the existing sales force for other women's health products. The company believed that the product had a high potential for sales and the goal of the insights project was to support the launch with a view to maximize the sales potential of the product. The insights aimed at informing the launch strategy and tactics.