Tag: "Product Management"

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Research papers

Let the product talk

Catalogue: Fragrance 2007
Company: Reperes
Date: November 14, 2007
Authors: Evelyne Rédier, Sandrine McClure

Research papers

Informativeness of product characteristics and their dimensional scaling

Catalogue: ESOMAR Congress 1989
Date: September 15, 1989
Author: Stefan Mynarski

Research papers

The integration of research into product management

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Company: Bayer AG
Date: June 15, 1985
Author: Pierre-François Boin

Research papers

The retail marketing problem

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Authors: David Thorpe, Peter McGoldrick