Resources Library by ANA

The emerging middle class in Russia

Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

March 26, 2012

Research capabilities in selected countries in CEE

This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Marcin Rzepka

Company: PMR LTD Sp. z o.o.

March 26, 2012

Why customers are loyal

The subject of this paper is to discuss methodological assumptions concerning customer satisfaction studies. The authors, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Katarzyna Polok, Dobromir Cias, Tomasz Opalski

March 26, 2012

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jonathan Gable, Yvan Goupil

March 26, 2012

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Alexander Erofeev, Simon Patterson

Company: QRi Consulting Ltd.

March 26, 2012

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Company: KANTAR TNS Malaysia

March 26, 2012

The global family today

Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Leo Weir, Carlos Garcia, Christian Kurz

March 26, 2012

Research World (January-February 2012)

In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.

Catalogue: Research World 2012

Author: ESOMAR B.V.

February 15, 2012

Research World (November/December 2011)

In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.

Catalogue: Research World 2011

Author: ESOMAR B.V.

December 15, 2011