Tag: "Promotional Strategy"

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Videos

Making sound decisions

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Lauren McGuire, Joe Sauer

Research papers

Making sound decisions

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Sentient Decision Science, Nissan Motor Co.
Date: September 8, 2019
Authors: Joe Sauer, Lauren McGuire, Nic Thomas

Magazines

Revue Française du Marketing (Octobre 2004)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: October 1, 2004
Author: ADETEM

Magazines

Revue Française du Marketing 1999 (N. 172)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 1999
Author: ADETEM

Magazines

Marketing and research today (June 1991)

Catalogue: Marketing and Research Today
Date: June 1, 1991
Author: ESOMAR B.V.

Research papers

Marketing research mirror in corporate communication planning

Catalogue: ESOMAR Congress 1989
Date: September 15, 1989
Author: Nenad Porges

Research papers

Sales promotion

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Gerry Postlethwaite

Research papers

Lancia 1984 grand galá

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Tino Biglia, Franco Cagnasso

Research papers

Introduction to the seminar

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Author: Mario van Hamersveld

Research papers

Horse racing sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Tino Biglia, Ruggero Mazzini

Research papers

Closing of the seminar

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Author: Mario van Hamersveld

Research papers

A case of telemarketing contribution to success in below-the-line activities

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: B&C s.r.l.
Date: November 6, 1985
Author: Roberto Volk