Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews Nissan Europe's Head of Market Intelligence Raphael Meillat as they discuss the headline topic: The importance of peer networking and collaboration.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame that bad news so that it inspires rather than depresses, so that it compels us to take positive action rather than resort to defensiveness? Join this presentation if you want to disrupt your thinking and adopt a newsroom mentality by using storytelling techniques to help with transformative writing.
Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame that bad news so that it inspires rather than depresses, so that it compels us to take positive action rather than resort to defensiveness? Join this presentation if you want to disrupt your thinking and adopt a newsroom mentality by using storytelling techniques to help with transformative writing.
Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.
There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right kind of course -for example a pat on the shoulder, a shake of a hand and hugs) These small interactions impact positively on mood, innovation and productivity in a big way. If this way of working is going to be for the long-term we need to look at different ways to we can create happy cultures virtually.In this opening keynote Stephanie Davies will introduce the five drivers of happiness in the workplace and how we can adapt these for our new digi-world.With practical takeaways and laughs a long the way this session will introduce:The five drivers of happiness based on researchHow to create happy cultures virtuallySustaining connections and informal meetings vital to happiness and engagementWhy the pandemic has introduced truly human leadership and the link to happiness
We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.
We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.
Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.
Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.