The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions about the viability of public opinion research;- How to evaluate the impact of the 2020 election polls for all forms of opinion research.
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
In this presentation, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative research methods in addressing 'live' public policy questions. We show the real policy impact the findings have had, including on parliamentary and wider debates; for example, a Scottish Parliament debate on the Scottish Government's Energy Efficient Route Map. In the process, we prove the added value of deliberative methods beyond more traditional research methods for engaging consumers in policy questions, busting some myths along the way.
At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for studies on the general population or voters. Online surveys can deliver information that helps in understanding the context and may even point to anticipate trends and future behaviours. This presentation offers the market a very important learning from the comparison of three methods of data collection ?F2F, CATI and online panel ? specifically for studies of public opinion requiring national representative samples, such as elections, and additionally for studies conducted with specific targets as well. The proposal is to demonstrate the suitability of each method, benefits and limitations of each and indicate the drivers of choice of each method in Brazil.
This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice. The story twists and turns, including four sitting Prime Ministers, many nations, News Limited, academics, journalists, bloggers, and miles of spin. Public opinion polling is an important part of market research because it drives much of our public image as an industry. Rarely do we get the chance to put the science and rigour of this centre stage in an international public debate about market research.
The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case study example of the necessity of understanding vote restraints and illegal practices.
Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make in our actual behaviour. Are people consciously dealing differently with resources, or are changes in behaviour only real if people -just like the players in the business world - have almost no options to do anything else? Research into public opinion and actual behaviour will therefore become more important. However, other social issues, such as ageing, social inclusion and ethnic developments will also demand more attention. In this edition of Research World we look primarily at giving people a stronger voice.