Tag: "Qualitative Approach"

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Research papers

Experience of qualitative media research in Spain

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Marc Vincent

Research papers

Beyond vehicle contact

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Michael M. Brown

Research papers

The effect of a quality approach on response-rates in industrial mail surveys

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: G. van der Most

Research papers

Interpretation of qualitative material

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: David Wulf

Research papers

Pharmaceutical concept tests by telephone

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Author: Ralph Weill

Research papers

Some approaches to forecasting in the domain of clothing

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Jean-François Boss

Research papers

The development of advertising for Martini in the UK

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: David Wilding

Research papers

Do we need techniques while we still have feelings?

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Leslie Collins

Research papers

Comments on mr. Drakeford's paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Gordon Haymes

Research papers

A critical appraisal of pilot techniques in qualitative research

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: John F. Drakeford

Research papers

Qualitative typology and its significance in market analysis

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi