What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an adequate way to collect the level of insights they needed, WGU began searching for a new research approach that would better fit into the busy lives of their students and alumni and better align with the online experience their University provides.After evaluating a variety of online qualitative research tools, Recollective was selected based on the wide variety of Task Types, the flexibility in programming, and the data analysis tools available within the platform that were not available on the other comparable platforms they were considering. This ultimately led them to better connect with their students and uncover richer insights.What's in it for me?Join us during this session to learn more about:WGU?s process in determining which type of research approach was the right fit for themWhy WGU chose Recollective as their new tool for online researchHow this new research method better aligned with the University?s flexible learning environmentThe challenges WGU encountered when transitioning their offline research to online and how they overcame them.How insights gathered impacted University initiatives moving forwardHow using an online qualitative tool, like Recollective, can help you as a researcher reimagine your approach to research. Who is this for?Everyone and anyone looking to approach their research differently have questions about transitioning their offline research online or is looking to learn from the experience of others.
A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th November to engage with our members and friends around the world.What's it about?This 4th Qualitative Community Circle hosted in Microsoft Teams aims to widen the conversation and discuss ?parallel disciplines? such as UX/CX, design thinking, trend-watching to understand the role and value each brings to the insights and foresights table and brainstorm how best to cross pollinate knowledge and ideas. The output of this meet-up may fuel further discussions at the Qualitative eXchange on 14 December.What's in it for me?Whether you are curious to hear what others are doing in their quest to find out ?The Why? or wish to bust some myths about your own profession - this informal and interactive one-hour discussion is planned so that you can openly discuss and identify the opportunities you have together!Who's it for? A discussion held for APAC and (morning) EU qualitative researchers, UX/CX design thinkers, trend-watchers, foresight Heads and all insight talents passionate about understanding ?The Why?. A second discussion takes place later in the day for our NA and (afternoon) EU members.
Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages including flexibility and speed to market, cost efficiencies and the ability to maximize participant reach. Above and beyond these advantages, a significant element that researchers should consider is the environment in which online research can create and how it can be leveraged to enable participants to open up more and ultimately share greater insights into a wide variety of topics, including those sensitive in nature. In this upcoming session, Laura Pulito, VP of Research Services at Recollective, will share her expertise when it comes to the idea of this type of environment and the role it plays in qualitative research to showcase how researchers can build trust with their participants and create a safe space to share. Topics we?ll cover include: Understanding the current qual landscape and the accelerated shift to online researchConsiderations for researchers on how to be more intentional with their approaches and methodologiesDiscover the importance of building trust with participants and how to do soActionable tips to creating a comfortable online research environment
This paper outlines the challenges of conducting qualitative research in the aftermath of a national tragedy. As the circumstances in which the research was conducted was traumatic for all involved, intense emotion work was required, especially in the recruitment of participants and moderation of discussions. The paper demonstrates that conducting research on subjects that are socially and culturally sensitive in nature can be emotionally demanding for a researcher, and may have a powerful personal impact on them as individuals. We bring to light how emotional skills become central in such studies and are as important as the intellectual and cognitive skills utilised - if not more. Qualitative researchers need to be resilient in not only managing the emotions of participants in a study, but also at managing the emotions of other stakeholders along with their own emotions.
Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the Indian population. In the following months, the same design was adopted by the worldwide team, and was launched across all marketplaces. This resulted in 10s of Million$ win worldwide to Amazon. More importantly, it drove comfort with the idea that even qualitative research in India can deliver gains as big as big data worldwide.
Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the Indian population. In the following months, the same design was adopted by the worldwide team, and was launched across all marketplaces. This resulted in 10s of Million$ win worldwide to Amazon. More importantly, it drove comfort with the idea that even qualitative research in India can deliver gains as big as big data worldwide.
Talking about one's sexuality, across cultures, has always been considered a private affair. This can be particularly true when one is LGBTQ, given that acceptance of LGBTQ persons is a relatively new phenomenon in most countries, and Mexico - a country with traditionally rigid gender and sexuality roles - is no exception. In recent years, however, Mexico has been progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity. A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the US when it comes to LGBTQ rights, especially in the recognition of same-sex relationships.
Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.