Tag: "Reaction Measurement"

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Videos

The power of storytelling in sports

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Date: June 11, 2020
Author: Renata Policicio

Videos

Visual focus: Better focus groups thanks to smartphones

Catalogue: Fusion 2019
Company: Motivaction International B.V.
Date: November 10, 2019
Authors: Margré Nijkamp, Roos Thijssen

Research papers

Visual focus: Better focus groups thanks to smartphones

Catalogue: Fusion 2019
Company: Motivaction International B.V.
Date: November 10, 2019
Authors: Margré Nijkamp, Roos Thijssen

Videos

Brand purpose: Love it or hate it

Catalogue: Client Summit 2019- Autumn Edition
Company: Twitter
Date: October 3, 2019
Authors: Sara Picazo Lutton, Rob Turnbull

Videos

Getting the feels

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: SKIM
Date: September 8, 2019
Author: Debby Ling

Research papers

Understanding consumption as a culture

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Date: November 1, 2000
Author: Santosh Desai

Research papers

The relationship between audience share and audience appreciation

Catalogue: Radio Research Symposium 1995
Date: July 1, 1995
Author: Philip Savage

Research papers

A study into the way women react to television and magazine advertising for the same product

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Alan Smith

Research papers

A marketing aid (French)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Company: IFOP
Date: June 15, 1986
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Research papers

A marketing aid

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Company: IFOP
Date: June 15, 1986
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Research papers

Marketing analysis on the basis of consumers' degree of involvement

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: IFOP
Date: June 15, 1984
Authors: Gilles Laurent, Jean-Nöel Kapferer

Research papers

A multidimensional analysis of consumer preference judgements related to print ads

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Ingo Böckenholt, Wolfgang GauI