Tag: "Reader-Magazine-Relationship"

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Research papers

The strategic use of research in the complexity of the newspaper (Portuguese)

Catalogue: Latin America 1991: Exchanging Experiences
Date: May 5, 1991
Author: Célia Lopes

Research papers

The strategic use of research in the complexity of the newspaper

Catalogue: Latin America 1991: Exchanging Experiences
Date: May 5, 1991
Author: Célia Lopes

Research papers

Changing the name of a newspaper

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Filip van Dijk, Leendert van Meerem

Research papers

Reader selection

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Guy Consterdine

Research papers

Qualitative media research in practice

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 10, 1976
Author: Sikke Bakker

Research papers

Some experiments in collecting and using qualitative data

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Company: Kantar
Date: March 1, 1976
Author: Jean-Louis Laborie

Research papers

Reader magazine relationship and advertising effectiveness

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Dieter Müller-Veeh

Research papers

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Maria Macchi

Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: June 15, 1973
Author: Dieter Müller-Veeh

Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: June 15, 1973
Author: Dieter Müller-Veeh