Tag: "Readership Study"

ANA has found 148 results for you, in 513 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Between random samples and online panels

Catalogue: Panel Research 2008
Date: October 24, 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers

Research papers

PPM and RFID

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Nielsen
Date: June 1, 2008
Authors: Pasquale A. Pellegrini, Adam Gluck

Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Companies: Compañia de Negocios Moiguer, CCR Group
Date: September 19, 2004
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol

Research papers

Print and the online world

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Raymond Ross, Irena Petric

Research papers

Personal probability for print in a multimedia environment

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Amy Betz, Caryn Klein, John Ehrenhofler

Research papers

Developments in the measurement of readership accumulation

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Julian Baim, Alan Higgs

Research papers

A fresh look at estimating readership frequency distributions

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine

Research papers

Unveiling the true value of ads

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Erik Wilberg, Staffan Hultén

Research papers

Revisiting print measures in a channel planning world

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Peter Kloprogge, Tim Foley

Research papers

Online VS. offline administration of print audience measurement studies

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Company: Kantar
Date: June 19, 2003
Authors: Eric Melton, Marco Vriens

Research papers

Magazine reader involvement improves ROI

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Author: Britta C. Ware

Research papers

Looking East, looking West

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Gülen Atakbek, Michael M. Brown