Tag: "Readership Study"

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Research papers

Between random samples and online panels

Catalogue: Panel Research 2008
Date: October 24, 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers

Research papers

PPM and RFID

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Nielsen
Date: June 1, 2008
Authors: Pasquale A. Pellegrini, Adam Gluck

Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Companies: Compañia de Negocios Moiguer, CCR Group
Date: September 19, 2004
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol

Research papers

Print and the online world

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Raymond Ross, Irena Petric

Research papers

Personal probability for print in a multimedia environment

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Amy Betz, Caryn Klein, John Ehrenhofler

Research papers

Developments in the measurement of readership accumulation

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Julian Baim, Alan Higgs

Research papers

A fresh look at estimating readership frequency distributions

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine

Research papers

Unveiling the true value of ads

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Erik Wilberg, Staffan Hultén

Research papers

Revisiting print measures in a channel planning world

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Peter Kloprogge, Tim Foley

Research papers

Online VS. offline administration of print audience measurement studies

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Company: Kantar
Date: June 19, 2003
Authors: Eric Melton, Marco Vriens

Research papers

Magazine reader involvement improves ROI

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Author: Britta C. Ware

Research papers

Looking East, looking West

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Gülen Atakbek, Michael M. Brown