Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill could be improved in the future. - Understand the good change in people's lives so that we have a chance of creating a better future.
Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive the value proposition, to remain relevant to customers and consumers. Strategy is therefore a creative process, and the purpose of strategy development is to: a) Re-perceive how the external business environment could be different in the future, and b) Re-conceive the organisation's response to such changing circumstances. This paper makes the case for the application of scenarios in business strategy and innovation, and describe a process that can be applied within their own operations.
Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common characteristics? Which brands have been consistent over time, being able to boost brand value?
In this issue we look at adapting to unpredictability to deal with economic uncertainty and ongoing change.