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Videos

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness-11935


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939


Videos

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/flip-the-coin-11940


Videos

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research--11936


Videos

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Author:
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

(2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/freeze-fraudster--11942


Videos
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Citation

(2022a, September 23). Setting International Standards in How We As An Industry Measure Demographics. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/setting-international-standards-in-how-we-as-an-industry-measure-demographics


Videos
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Citation

(2022a, September 23). Fast Forward to Connected Generations. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations


Videos
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Citation

(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/customer-journey-realities


Videos

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954