Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every day in large, global enterprises. And that's why Stravito was founded. In this webinar, Stravito CEO and co-founder Thor Olof Philogène shares how he went from building a global Growth & Analytics team to embarking on a mission to solve the underuse of insights with a user-friendly knowledge management platform. A platform purpose-built for market research and insights that's now used by Electrolux, Comcast, Carlsberg, and other global leaders to leverage more insights. You'll also get to see first-hand how Stravito makes it easy to increase insights ROI by:- Centralizing reports, dashboards, videos, and more- Inspiring stakeholders with relevant, easy-to-digest content- Tailoring knowledge sharing to user needs and preferences
Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four elements:- the secrets behind a confident smile - discover how easy and quick it is to build your project end-to-end in DIY mode on Ipsos' self-explanatory, intuitive technology platform. Every question submitted is checked by our research experts, who are available to help you at any or every stage of your project, and everything in-between- complex questionnaires - see that, thanks to our acquisition of Askia last year, our solutions can also be used for more sophisticated surveys requiring complex routing- the beauty of automation - learn how to access the cost and time efficiencies of DIY research, without compromising on quality- high quality sampling - explore the essential role of validated, engaged, well-profiled respondents in the delivery of solid, accurate, actionable insights
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually working in close quarters.In this webinar, we'll cover learnings from world-leading brands on how you can use this new appetite and necessity for digitalization to quickly share new research and information and transform your insight management, for the better.
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a world where news has become global, and the biggest growth is coming from emerging economies. In quite possibly the biggest such survey of its kind, looking purely at news consumption behaviour, we spoke to over 12,000 people from 10 different countries. We will give you a glimpse into the outlook of 16-34 year olds on the world, the platforms and technologies they use, the role news plays in their lives and the implications for the BBC and other global organisations.
The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with brands. This rich knowledge source has been inaccessible to market research to date, since existing social media tools consider only text.In this paper, we demonstrate the meaning of brand-related social media photos for marketing, present a system which is able to recognise pictorial content and to derive key figures for awareness, popularity and usage of brands, and prove within a case study that the system's output is in line with the results from social media text mining and surveys.
The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms of sense expressions, sensations and sensors in relation to sensorial strategies of a firm. Research findings and conclusions from a study on how the human senses are applicable in marketing will be presented.
This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues, reconciling demands of different stakeholder groups, deciding appropriate initiatives, effectively communicating performance to stakeholders, and demonstrating the value that corporate responsibility brings to the business.
This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.
The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.