Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business opportunities, prices, shelf positions, packaging, etc. Our members called 'Lupas' (meaning 'magnifier' in Spanish) will gather this data through simple and dynamic tasks called 'Zooms'. These Zooms try to emulate market research tools where our Lupas can conduct surveys, direct observation in points of interest with photos and videos. Through this information, our analysts may have a better understanding of potential markets.
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.
Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as devices that distract respondents from the subject and that disturb the focus group. On the other hand we all know that the smartphone is our buddy and we understand that people don't like to switch it off or lay it apart. This made us wonder: why not use these buddies as an extra sensor during focus groups, instead of feeling annoyed about them? Could we use this focus on the smartphone-buddy to increase focus on the discussion? Motivaction and Noterik have developed a technology (VisualFocus) that visualises smartphone activities on a central screen. We use this technology to get individual reactions before discussing things in the group, and to spice up our focus groups. VisualFocus is fun for respondents, for clients and for the moderators.
Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the value exchange between respondent and researcher as mobile research pushes the boundaries of privacy. What must we give our respondents in order for them to give to us? We will learn the best way to incentivise respondents to stay engaged with a week-long diary, submit photos and answer our questions using video and voice-to-text. Can we engage our respondents with items outside the research process that might induce greater stickiness with the given task?
This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a framework to ensure data quality. Secondly, we'll look at how and the best way to incentivise respondents for digital surveys and then we'll move to survey design with a particular focus on mobile optimisation.
The "Coming of Age on Screens" projects looked to achieve an authentic view of the lives of 13-to-24 years olds across 11 markets. To produce a rounded and credible account, we needed to blend our global online questionnaire with innovative quantitative research methods. It was important that we avoided the bias of having researchers in attendance where possible. Hence we used wearable cameras, worn by our carefully recruited participants, to allow us remotely capture a vivid in-the-moment record of the devices and platforms they use, when they use them and for reasons. Another method that allowed us to avoid the bias of having moderators in attendance was 'citizen journalism'. This approach entails working with particularly proactive and empowered participants, tasking them to report back on their world via mobile diaires.