Tag: "Retail / Wholesale"
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Research papers
In-store shopper analytics
Catalogue: Latin America 2019
Companies: L'Oréal, Neurometrics
Date: April 7, 2019
Authors: Mariana Monge, Bárbara Lecaros
Videos
Predicting shopper behavior to win at retail (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: GfK
Date: May 14, 2018
Author: Suyvan Ley
Magazines
Revue Française du Marketing (Juin 2015)
Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: June 1, 2015
Author: ADETEM
Research papers
Finding gold in the desert
Catalogue: Congress 2013: Think Big
Company: Arellano Investigación de Marketing
Date: September 26, 2013
Authors: Percy Vigil Vidal, Rolando Arellano Bahamonde
Research papers
Mobile= location= effect
Catalogue: Congress 2011: Impact
Date: September 18, 2011
Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten
Research papers
The new shopper journey touchpoints
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Date: March 1, 2011
Author: Danielle Pinnington
Research papers
How to shape future health and beauty shopping
Catalogue: Congress 2010: The Changing Face Of Market Research
Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung
Date: September 15, 2010
Authors: Andreas Onnen, Marion Tamme
Research papers
Damasio
Catalogue: Congress 2010: The Changing Face Of Market Research
Company: Kantar
Date: September 15, 2010
Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz
Research papers
Relevant pieces to the Chinese media puzzle
Catalogue: Asia Pacific 2010: Eyes on Asia
Date: April 20, 2010
Authors: Don E. Schultz, Martin P. Block
Research papers
Painting simplicity
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: March 4, 2009
Authors: Paulina Salazar, Lluis Martinez-Ribes
Research papers
From dream to purchase
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Company: Philips International
Date: March 4, 2009
Author: Yvonne van Veen
Research papers
