Tag: "Return On Investment (ROI)"

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Videos

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Microsoft, Microsoft
Date: September 8, 2019
Authors: Bernard Brenner, Robert Graves

Research papers

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Microsoft
Date: September 8, 2019
Authors: Robert Graves, Bernard Brenner, Akaash Nanda

Research papers

Optimising ROI on social media

Catalogue: Asia Pacific 2019
Company: Kantar
Date: May 22, 2019
Author: Colin Ingram

Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

Catalogue: Latin America 2019
Date: April 9, 2019
Authors: Fabricio Alarcón, Pablo Lemoine

Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Author: Michelle Gansle

Research papers

True ROI of influencers

Catalogue: Congress 2018
Company: respondi
Date: September 23, 2018
Authors: Thomas Gruber, Bengül Robillard

Videos

True ROI of influencers

Catalogue: Congress 2018
Company: respondi
Date: September 23, 2018
Authors: Thomas Gruber, Bengül Robillard

Videos

MetLife insights engine

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: MetLife Inc.
Date: May 14, 2018
Authors: Carolina Erlich, Flynt Tuller

Research papers

MetLife insights engine

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: MetLife Inc.
Date: March 22, 2018
Authors: Carolina Erlich, Flynt Tuller

Videos

The four moments of experience

Catalogue: Congress 2017: Visionary
Date: November 27, 2017
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

Research papers

Accelerating B2B sales with Big Data

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 20, 2017
Authors: Jonatan Hedin, Stephen Kirk

Videos

Greater than the sum of its parts

Catalogue: Congress 2017: Visionary
Date: November 7, 2017
Authors: Kishore Krishna, Michele Garner