Tag: "Role Of Advertising"

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Research papers

Analysing relationship between advertising and marketing data

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Claudio Conti

Magazines

Marketing and research today (November 1991)

Catalogue: Marketing and Research Today
Date: November 1, 1991
Author: ESOMAR B.V.

Research papers

The LWT investor

Catalogue: Seminar 1988: Research For Financial Services
Date: June 15, 1988
Authors: Bernard C. Bennett, Tony Wornell

Research papers

Beyond pretesting advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Authors: Karl-Georg Muslol, Uwe Munzinger

Research papers

Advertising research for increased profitability

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: NIPO
Date: August 23, 1981
Author: Jan Stapel

Research papers

What do we know about how advertising works?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Timothy Joyce

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: R. G. Ogilvie, G. J. S. Wilde

Research papers

Are long-term effects possible or measurable?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Tony Twyman

Research papers

The changing role of advertising campaigns in French market

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Sylvère Piquet

Research papers

Report back

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Further thoughts on advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Timothy Joyce

Research papers

In reply to mr. Lockwood

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht