Tag: "Sales-Advertising Relationships"

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Videos

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Kantar, Facebook
Date: April 8, 2019
Authors: Caio Daier, Rebecca Azevedo

Research papers

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Kantar, Facebook
Date: April 7, 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Research papers

Tv advertising effectiveness

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: GfK
Date: February 1, 1997
Authors: Raimund Wildner, Klaus Kindelmann

Research papers

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Nielsen
Date: June 15, 1988
Author: Alain Pioche

Research papers

Competitive advertising effectiveness

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Date: February 27, 1985
Author: Peter J. Hayes

Research papers

Advertising research for increased profitability

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: NIPO
Date: August 23, 1981
Author: Jan Stapel

Research reports

Qualitative research into Mother's Pride bread advertisement

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 9, 1974
Author: CRAM/Peter Cooper Archive

Research papers

Marketing advertising patterns

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: James O. Peckham

Research papers

Refining methods in advertising research

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 22, 1971
Authors: Astrid Carl-Zeep, Arthur Juchems

Research papers

Research on in-store commercial radio

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Emile M. C. van Westerhoven

Research papers

Realities in research and advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: NIPO
Date: June 15, 1971
Author: Jan Stapel

Research papers

Comments on T. Nowak's and S. Smith's paper

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Seymour Smith