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Citation

Rossi , Calatrava and Ostler (2024a, October 01). AI-Driven Breakthroughs. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/ai-driven-breakthroughs


Videos

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
October 1, 2024
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Citation

Bangia, McIntyre and Legg (2024a, October 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness-12573


Videos
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Citation

Rademeyer, A. (2024a, October 01). Introduction to the programme. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/introduction-to-the-programme-12582


Videos
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Citation

Romagnoli and Gasperi (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12649


Videos
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Citation

Hicks, D. (2024a, October 01). Workshop: Love Triangles. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/workshop-love-triangles


Videos

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
October 1, 2024
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Citation

Knowles, Hughes and Harrison (2024a, October 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights-12578


Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (2024a, October 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy--12607


Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/qual-at-scale