Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of this methodology and GSK Consumer Healthcare is its early adopter for the healthcare industry.
Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive the value proposition, to remain relevant to customers and consumers. Strategy is therefore a creative process, and the purpose of strategy development is to: a) Re-perceive how the external business environment could be different in the future, and b) Re-conceive the organisation's response to such changing circumstances. This paper makes the case for the application of scenarios in business strategy and innovation, and describe a process that can be applied within their own operations.
The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germanyâs national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to evaluate the gap between âreal experienceâ and âideal experience'. This study went a step further: Deutsche Bahn provided a train where âonâsite scenario groupsâ were conducted. During these groups, a train attendant acted as stimulus for hospitality. Safety was evaluated by bringing respondents into an uncomfortable situation: hooligans interrupted discussions and made the moderator leave to get help. These and other scenarios provided an authentic, emotional feedback and helped Deutsche Bahn understand the needs of their clients with more depth.
When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase themselves. Now, less than one year before the event, there have seen a series of situations which have not only saddened and disappointed the Brazilian people, but have also weakened global confidence in the country's ability to host such a large scale global event. What will happen with the sponsors and will they be affected by this pessimism? How do we communicate the brands in this scenario and how can we ensure things change to get the world ready for a Brazilian World Cup?
The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germanyâs national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to evaluate the gap between âreal experienceâ and âideal experience'. This study went a step further: Deutsche Bahn provided a train where âonâsite scenario groupsâ were conducted. During these groups, a train attendant acted as stimulus for hospitality. Safety was evaluated by bringing respondents into an uncomfortable situation: hooligans interrupted discussions and made the moderator leave to get help. These and other scenarios provided an authentic, emotional feedback and helped Deutsche Bahn understand the needs of their clients with more depth.
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently. This paper explores how the hijab has moved from a symbol of 'oppression' in the past to a strong medium of expression. It explores the opportunity that the hijab and halal provide to brands in the space of beauty, as the hijab has become a social currency in terms of a fashion accessory and halal will cerainly become one too. In this scenario, brands need to be prepared in order to meet both these changes as they might present an important inflection for the beauty category.
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently. This paper explores how the hijab has moved from a symbol of 'oppression' in the past to a strong medium of expression. It explores the opportunity that the hijab and halal provide to brands in the space of beauty, as the hijab has become a social currency in terms of a fashion accessory and halal will cerainly become one too. In this scenario, brands need to be prepared in order to meet both these changes as they might present an important inflection for the beauty category.