We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of Magnitude Estimation Scales (MES).
This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the initial, even if crucially important, step in the process of developing new products.
This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing power over suppliers, fewer buying points, the proliferation of new products, profits highly sensitive to price and volume changes and great differences between shops. These define the information needs of the decision-maker. The objective is to design a system which can appropriately meet these needs. A case study is developed which shows how a comprehensive system can be applied to meeting the organisational buyer's decision needs. The model is based on a screening technique with parameters developed from past data on costs and product performance.
As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests the need to establish systematic evaluation and information collection procedures. The paper provides a conceptual framework for developing such a procedure. The proposed approach consists of a series of steps for screening countries based on global country characteristics so as to select a set of countries for examination in depth. The relevant criteria and specific research procedures to be used at each stage in the evaluation process are determined in relation to the specific objectives, constraints and other idiosyncratic characteristics of the individual firm.