Tag: "Semantic Differential Technique"

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Research papers

Business requirements and future expectations in competitive bank services

Catalogue: Seminar 1988: Research For Financial Services
Date: June 15, 1988
Author: Gabriele Morello

Research papers

Nations and vacations

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Date: June 15, 1983
Author: Gabriele Morello

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: R. G. Ogilvie, G. J. S. Wilde

Research papers

Time perception as a social indicator

Catalogue: Seminar 1978: Social Research in the Public Sector
Date: December 1, 1978
Author: Gabriele Morello

Research papers

The semantic differential (German)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Erich M. Ruczinski

Research papers

The semantic differential

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Erich M. Ruczinski

Research papers

Astronauts in the Osgood universe

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Wim J. de Jonge

Research papers

Quantitative market research

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Mario Nevegna

Research papers

Market research to develop Nescafé "new" And Nescafé "gold"

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Gregor Pohl

Research papers

Market research to develop Nescafé "new" And Nescafé "gold" (German)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Gregor Pohl

Research papers

The use of the semantic differential in media research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: P. Duncan-Jones, John Clemens

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: R. G. Ogilvie, G. J. S. Wilde