In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.
Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.
Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?
Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight countries, Facebook and their research partners FactWorks looked into local shopping habits and the need for a mobile friendly digital presence, integrating survey data together with Facebook internal data to maximise insights. Results were used to create two standalone segmentations for consumers and local business and typing tool offers opportunities to scale the research into other market. The goal is to deliver a fundamental understanding how local business and consumers interact with each other and how local shopping has changed and is evolving trough digital channels and mobile.
My court: a tangible transformation from B&M to a dynamic and living space.
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and answered at the ESOMAR LATAM Conference. A multi-country study exploring shopping decision-making across category and culture invited 7000 consumers across 7 different countries to talk about how they make shopping deskins. This data was then analysed and over 300,000 open-ended comments were classified in a unique experiment to map out the international language of shopping. From South America to North America, from Asia to Europe; we looked to shed some light on the culture of shopping. Join this event to learn from the findings.
We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new action standards.?Mercado Libre and GfK carried out a research project that combined the data resulting from the passive online tracking of 400 Brazilian users with further surveys to those same users to understand the reasons behind their behaviors. Indeed, we wanted to find insights about the path of online shoppers. In this paper, we will show how these problems were tackled and how the integration of data science with both a qualitative and a quantitative approach came to answer these challenges, establishing new standards on its way.