Tag: "Single Source Survey"

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Research papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Bucknull & Masson
Date: June 18, 2003
Authors: Peter Callius, Peter Masson

Research papers

The holy grail at a bargain basement price?

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Geoff Isaac, Brian Milnes, Park Beede

Case studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Company: MarketingScan
Date: November 11, 1996
Authors: Laurent Battais, Laurent Spitzer

Magazines

Marketing and research today (August 1994)

Catalogue: Marketing and Research Today
Date: August 1, 1994
Author: ESOMAR B.V.

Research papers

Single-source-research

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Swiss Broadcasting Corporation
Date: June 15, 1992
Author: Matthias Steinmann

Research papers

Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Author: Klaus P. Landgrebe

Research papers

Can advertising and media planning be improved by the use of single-source data?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Christopher Minter