Tag: "Single Source System"

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Research papers

Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 10, 2017
Author: Daniel Tjondronegoro

Research papers

Media continuity VS. concentrated flights

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: MarketingScan
Date: June 15, 1998
Authors: Patrick Ballarin, Laurent Battais

Research papers

Tv advertising effectiveness

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: GfK
Date: February 1, 1997
Authors: Raimund Wildner, Klaus Kindelmann

Research papers

Neither revolution nor Holy Grail

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: Nielsen
Date: February 1, 1997
Authors: Klaus Brüne, Michael Enzenauer

Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Acorn Marketing & Research Consultants
Date: June 15, 1992
Authors: Joseph C. Philport, Roger E. Godbeer

Research papers

A presentation of the TV, radio and print applications of the first intermedia personal meter

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Lee Weinblatt, Stephen A. Douglas

Research papers

Too much of advertising and promotion is wasted

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: GfK
Date: June 15, 1991
Author: Sabine Ullrich

Research papers

Efficiency of media fusion and single source data collection in advertising evaluation

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Company: Nielsen
Date: September 1, 1990
Authors: Jeremy Wyndham, Richard W. Goosey

Research papers

Inter media comparison

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Marion Appel

Research papers

High tech single source panels for media research

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: James P. King

Research papers

The Nielsen consumer single source approach

Catalogue: ESOMAR Congress 1989
Company: Nielsen
Date: September 1, 1989
Authors: Bruno Colin, Alain Pioche

Research papers

High-technology growth and impact on marketing research

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Robert C. Blattberg, Laurence N. Gold