When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the evolution has been in an environment where text is obsolete and image is king, forced us to push our technological boundaries to better understand the key agents in the beauty social ecosystem: influencers, brands and of course, our consumers. In addition, we have learned how the relevant insights that were detected helped L'Oréal Spain to be closer to our customers, learn from them and communicate in the most meaningful manner in order to maintain our leadership as the number 1 beauty player in the market.
Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links between social networks and democracy. Our research leverages declarative and passive data collected in the UK, France and Germany, to track both the impact of social media on democratic societies and to assess the impact of democratic disruptions on the reputation of social media platforms themselves. More precisely, in this era of fake news and general distrust towards institutions, how do people get informed, what do they trust and distrust when it comes to news, and what role does Facebook play in the news ecosystem? What are the different attitudes that can be detected here? What does it say about our Western democracies? In addition, what could be done to improve the situation?
Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.