Tag: "Socio-Demographic"

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Research papers

Gaining insight into characteristic of online audiences with a new approach

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets

Research papers

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

Catalogue: ESOMAR Net Effects 2001
Company: LINK Institut für Markt- und Sozialforschung
Date: February 11, 2001
Authors: Francisco Ruiz, Stefan Langenauer

Research papers

Will the clients of different supermarkets of the retail chains be spilt into segments?

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Author: Leila Lotti

Research papers

Statistical and individual data bases supporting MMIS

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Authors: Elio Pennisi, Giancarlo Ibba

Research papers

The expected changes in television environment and their influence on the audiences

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Author: Giovanni Fabris

Research papers

Consumer panels used to measure economical consequences of socio-demographic trends

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: Jean-Michel Desmottes

Research papers

Are early triers innovators?

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Jean-Nöel Kapferer, Gilles Laurent

Research papers

Travel experience segmentation as a predictor of holiday behaviour

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Author: Hanspeter Schmidhauser

Research reports

Further analysis of data collected from young people & children

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 12, 1972
Author: CRAM/Peter Cooper Archive

Research papers

Data control's answer to marketing requirements (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Jean Francois Canguilhem

Research papers

Data control's answer to marketing requirements

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Jean Francois Canguilhem

Research papers

Segmentation of doctors types

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: D. C. Wren, Ian Jarvis