Tag: "Stimuli Evaluation"

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Videos

Giving control of your history to participants

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: De La Riva Group, AB InBev
Date: September 8, 2019
Authors: Ángeles Rodríguez, Elisa Romo

Research papers

Giving control of your history to participants

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: De La Riva Group, AB InBev
Date: September 8, 2019
Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Research papers

In-store shopper analytics

Catalogue: Latin America 2019
Companies: L'Oréal, Neurometrics
Date: April 7, 2019
Authors: Mariana Monge, Bárbara Lecaros

Case studies

Innovation: Return to reality

Catalogue: Innovate 2010: Innovation Detonation
Companies: BVA Group, Kraft Heinz Company
Date: November 16, 2010
Authors: Michel Ten Donkelaar, Richard Bordenave

Magazines

Revue Française du Marketing (Février 2004)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2004
Author: ADETEM

Research papers

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Howard R. Moskowitz

Research papers

The fragrance that is me

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Hans-Otto Schmidt

Research papers

Sniff tests

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai

Research papers

Segmenting consumers world-wide

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Howard R. Moskowitz

Research papers

Investigating children (Portuguese)

Catalogue: Latin America 1991: Exchanging Experiences
Company: Ogilvy
Date: May 5, 1991
Authors: Clarice Herzog, Lea Maria Chagas Cruz

Research papers

Investigating children

Catalogue: Latin America 1991: Exchanging Experiences
Company: Ogilvy
Date: May 5, 1991
Authors: Clarice Herzog, Lea Maria Chagas Cruz

Research papers

The natural grouping of banks

Catalogue: Seminar 1988: Research For Financial Services
Date: June 15, 1988
Authors: Ton Kuylen, Theo M. M. Verhallen