Tag: "Strategic Management"

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Videos

An update on ESOMAR's investing in insight thought leadership initiative

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Author: David Smith

Videos

Taking the guesswork out of a successful strategy for McDonald's Malaysia

Catalogue: Congress 2018
Company: Kantar
Date: September 23, 2018
Authors: Ipsita Ghosh, Xiang Yee Chow

Research papers

Integrated customer intelligence

Catalogue: ESOMAR Conference on Financial Services 2005
Company: Roy Morgan Research Pty Ltd
Date: February 1, 2005
Authors: David Laffin, John Marinopoulos

Research papers

Methodological contributions to the strategic management of localities (Spanish)

Catalogue: Latin America 2001
Company: Compañia de Negocios Moiguer
Date: May 1, 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Research papers

Methodological contributions to the strategic management of localities

Catalogue: Latin America 2001
Company: Compañia de Negocios Moiguer
Date: May 1, 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Research papers

Consumer VS. producer

Catalogue: Seminar 1999: Market and Competitive Intelligence
Date: March 1, 1999
Author: Douglas C. Bernhardt

Research papers

Strategic use of trends in the youth market

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: David Cox

Research papers

Technology, strategic management and marketing

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Rudy Frambach

Research papers

Business and the arts

Catalogue: Seminar 1990: Research And Marketing For The Arts
Date: June 15, 1990
Author: Sybil C. Simon

Research papers

Using continuous consumer panels for established brand advertising strategy testing

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: Jan Willem Bol

Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Author: Luis Eduardo Potsch

Research papers

The evolution of management (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Jacques Paitra