This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum of respondents, including disempowered members of society. To explore the effectiveness of the voice survey format, this research was conducted in an experimental two-by-two design, with the traditional online survey as the comparison. This paper documents the challenges of utilizing an AI-powered voice survey for research and determines what some of the benefits are of this alternative survey format.
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Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX score can be reported for some area or segments EVEN without measuring them- How AI can select those customers most responsive to surveying and scale down email outreach
A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.Topics to be covered include:- How to develop a questionnaire to use for a Key Driver Analysis;- How to use correlation and perceptual maps for a basic Key Driver Analysis;- What additional, more complex analytical techniques to consider, along with free resources to apply them.
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.
This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a framework to ensure data quality. Secondly, we'll look at how and the best way to incentivise respondents for digital surveys and then we'll move to survey design with a particular focus on mobile optimisation.