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Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973

Research papers

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell
Company: Harris Interactive (Europe)
November 1, 2000

Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000

Research papers

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Nicole Huyghe, Marthe Gruloos
Company: Boobook
November 10, 2019

Magazines

Revue Française du Marketing (Septembre 2003)

Les professionnels, qu'ils soient distributeurs ou producteurs, accordent depuisquelques années un intérêt croissant au marketing sensoriel. Preuve enest l'apparition de nombreuses enseignes dont la particularité est de proposer aux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2003

Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003

Magazines

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2004

Magazines

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009

Magazines

Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010