What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and experiences for the consumers. With a strong foothold in the digital arena, the Asia Pacific market has time and time again pushed new boundaries, and with it, consumer trends are finding their way into the digital. Tune in to hear top experts, Sanchita Ray (Lazada Group), Natnicha Bhumaratana (Charoen Pokphand Foods), Anindita Mitra (Danone) and Dobrinka Vicentijevic (EyeSee) discuss how digital is a powerful tool when navigating new consumer needs and trends in the shifting landscape.What's in it for me?Join the panel to learn:How brands can promote sustainability and empower consumers in the digital arenaWhich innovations are elevating the online consumer experience ? and howHow the digital is transforming the quality of consumer insights for goodWho is this for?All those interested in understanding how to build and grow their market in Asia
Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;Key movements in the EV categoryUnderlying drivers / concerns when it comes to considerationApplying internet insight to understand consumer insight (across sector)How to use AI to derive insight in brand communications analysis
Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is the cultural insight that makes human sense out of the numbers. Quilt.AI leaves the tech jargon at the door to help teams really get to the truth when it comes to how people think and behave. In this session, we'll bring our blend of data and insight to the topic of Sustainability. We already know Sustainability is high on everyone's agenda, for good reason, but we also know that what people say and what people do in this arena can be very different.Our mission is to bridge this gap by combining all the data sources you need, both at a public (e.g. Instagram) and private (e.g. Google) level with smart, industry/expert thinking, and to help organisations engage with consumers to really drive the Sustainability agenda at the corporate and brand level. Key takeaways:- Understand the gap between stated/claimed and real human behaviour in elements such as purchase decision making- Understand the impact of COVID on the perceived importance of Sustainability- Meet your potential consumer segments and learn how to size them- Uncover the key cultural codes/ criteria of Sustainability, and how they can be tracked over time.
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by and responsible for its implementation. Then, through the use of case studies, the paper examines how the tourism industry is already embracing and implementing sustainability within Latin America, which helps to tease out key learnings and best practices for expanding the practice in the region. Finally, taking into account successful experiences from other parts of the world, the paper highlights areas in which the Latin America tourism industry can become even more sustainable going forward, ensuring that it continues to take full advantage of this growing trend.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time.