Resources Library by ANA

Measuring the 'daily reach of dailies' and newspaper sections

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Company: Bucknull & Masson

Date: June 13, 2002

Authors: Ingemar Lindberg, Paul Sumner, Peter Masson

Cultural lag at Sweden's workplaces

Catalogue: Seminar 1989: The Untapped Gold Mine

Company: Kantar

Date: June 15, 1989

Author: Greta Frankel

Service development in Swedish service companies

Catalogue: Seminar 1987: Strategies For Service Management

Date: June 15, 1987

Author: Göran Hyttfors

ASAB quality

Catalogue: Seminar 1987: Strategies For Service Management

Date: June 15, 1987

Authors: Ake Ericsson, Anna Kahn

Sweden

Catalogue: Seminar 1986: Opinion Polls

Date: June 15, 1986

Authors: Hans L. Zetterberg, Gunnar Andren

Describing target groups in terms of life-styles in the leading department store chains in Sweden

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Date: June 15, 1982

Authors: Ingrid Berg, Lars G. Johnsson

How the opinion polls conquered the editorial papers of Swedish newspapers

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Date: June 15, 1980

Author: Sören Holmberg

Editorial contents, attractivity and motives for female readers of magazines

Catalogue: Seminar 1979: Publishing And The Communications Industry

Date: November 1, 1979

Author: Kjell Sjögren

Future ways of communicating with doctors- Analysis of properties and demands of one market

Catalogue: Seminar 1977: Foresight Or Hindsight?

Date: March 1, 1977

Author: S. A. Ekedahl

Findus fish in a tray

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 15, 1970

Author: Bengt Lindh

Mass communication of political arguments

Catalogue: ESOMAR Congress 1968

Date: June 15, 1968

Author: Jarko Cerha

Market research in Spain and in Sweden

Catalogue: ESOMAR Yearbook 1964-1965

Date: June 15, 1965

Authors: Pedro Crespo Franco, Bo P. Kaiser